Top Tips

Top tips for maximising sales from your enquiries!

Make The Consumer Want Your Information

Consumers love to be offered something exclusive - if an incentive can be offered to the consumer, for example a money-off voucher, the consumer is far more likely to respond to your offer.

Voucher Offer

Offering a money off/discount voucher with your information will encourage consumers to interact with you now and give them a reason to buy your products. We can deliver your voucher code to re-confirmed consumers together with your web site link maximising the chance of converting enquirers into customers. In addition we can set up a dedicated telephone number allowing consumers to contact you directly by phone.

Live Feed

Use our live feed facility to ensure that all of the consumers’ details hit your database immediately after they have re-confirmed their request for your information.

Live Lead Email Notification

If you have a sales team that want to make contact with the consumer using the telephone instantly after the consumer reconfirmed their request for your information, this facility allows you to have leads delivered into a designated email address for immediate follow up.

Get There First

The quicker you fulfil the consumers request for information, the better the chance of making a sale. Information-Link will e-mail to the consumer their requested voucher code and link to your website, but it will be in your best interests to follow up promptly with e-mail and/or hard copy information.

Triggered Email

It is proven that consumers are most likely to act on your offer if they are invited to your website whilst they are sat in front of their computer with their email account open. A triggered email sent immediately after they have re-confirmed their request will ensure that your offers are presented at exactly this time. This triggered email should include relevant information about the offer that the consumer has requested, the voucher code if one has been offered and other special offers.

Keep In Contact

Consumers will very often not buy your product the very first time you contact them following their request for your information. It has been proven time and time again in Direct Marketing that the more times you contact a prospective customer, the greater the chance of making a sale. Remember, the right offer to the right person at the right time!

New Customers Are Valuable

Having acquired a new customer, there is a very high likelihood that they will want to buy from you again. A well considered plan to keep in contact with your customers will pay dividends in the long run.

Analyisis

Analysing where your customers are coming from will enable you to make effective decisions for your future marketing activity. In a world of multi channel opportunities, if you know the original source of the consumers request for your information, whether they have purchased online, offline or over the telephone, your marketing activity can be better understood and valued accordingly.