Make The Consumer Want Your Information
Consumers love to be offered something exclusive - if an incentive can be offered to the consumer, for example a money-off voucher, the consumer is far more likely to respond to your offer.

Voucher Offer
Offering a money off/discount voucher with your information will encourage consumers to interact with you now and give them a reason to buy your products. We can deliver your voucher code to re-confirmed consumers together with your web site link maximising the chance of converting enquirers into customers. In addition we can set up a dedicated telephone number allowing consumers to contact you directly by phone.

Live Feed
Use our live feed facility to ensure that all of the consumers' details hit your database immediately after they have re-confirmed their request for your information.

Live Lead Email Notification
If you have a sales team that want to make contact with the consumer using the telephone instantly after the consumer reconfirmed their request for your information, this facility allows you to have leads delivered into a designated email address for immediate follow up.

Get There First
The quicker you fulfil the consumers request for information, the better the chance of making a sale. Information-Link will e-mail to the consumer their requested voucher code and link to your website, but it will be in your best interests to follow up promptly with e-mail and/or hard copy information.

Triggered Email
It is proven that consumers are most likely to act on your offer if they are invited to your website whilst they are sat in front of their computer with their email account open. A triggered email sent immediately after they have re-confirmed their request will ensure that your offers are presented at exactly this time. This triggered email should include relevant information about the offer that the consumer has requested, the voucher code if one has been offered and other special offers.

Keep In Contact
Consumers will very often not buy your product the very first time you contact them following their request for your information. It has been proven time and time again in Direct Marketing that the more times you contact a prospective customer, the greater the chance of making a sale. Remember, the right offer to the right person at the right time!

New Customers Are Valuable
Having acquired a new customer, there is a very high likelihood that they will want to buy from you again. A well considered plan to keep in contact with your customers will pay dividends in the long run.

Analyse
Analysing where your customers are coming from will enable you to make effective decisions for your future marketing activity. In a world of multi channel opportunities, if you know the original source of the consumers request for your information, whether they have purchased online, offline or over the telephone, your marketing activity can be better understood and valued accordingly.

Call us on 01252 338126 or contact us for further information



Matt Lee Joins Response Link
Matt is the latest member to join the Production team at Response Link. With a BA (Hons) Degree in Advertising and Brand Management and experience in representing Saatchi & Saatchi, we are very excited to have Matt on board the Response Link team.

New Year, New Customers?
If your New Year's Resolution is to attract more customers, there is no better time to take advantage of online lead generation. With over 85% of the UK population now having access to the Internet, the opportunities to develop your customer base have never been greater.

Response Link is Movin' on up!
In November, Response Link relocated to larger offices so we can now provide prospective and existing clients with an even better service in 2011 as our team grows. Our address and telephone numbers have not changed so it is business as usual!

Sarah Barker joins Response Link
Sarah has 10 years experience within the media industry, spanning display and classified advertising, direct marketing, and the generation of consumer enquiries. Working closely with both clients and agencies, Sarah puts particular emphasis on the quality of client service, and is experienced in both new business development and account management.

Triggered emails
Triggered emails sent on clients behalf help to increase conversions to enquiries generated online - delivering an email communication into a consumers inbox when they are sitting at their computer with their inbox open is tricky, but with Response Link's triggered email system, they can deliver your email communication immediately after the consumer has re-confirmed their request for your information, increasing the likelihood that your message is going to be noticed.

Live lead email notification
A new facility to provide an instant email notification to clients that an enquiry has been generated is now available. This facility will deliver an email to a nominated email address the instant that an enquiry is re-confirmed, this will allow clients to follow up an enquiry instantly meaning that they can be in contact with prospective customers literally moments after their initial request for information.

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