Below is a check list of items
required to enable us to set up your campaign.

PICTURE
  • Electronic picture of the brochure, catalogue or information, preferably portrait and as JPEG although we can work with most other formats. Size attributes 126x175 portrait.
COPY
  • Heading
  • Sub Heading
  • Description (50-100 words)
  • The offer - Free Information/brochure/catalogue/voucher/newsletter/other

Set up into our systems is all inclusive of the agreed rate per enquiry, however, if we are required to create a suitable picture from scratch then this is chargeable (minimum charge £75 + VAT).

LEAD DELIVERY - several options available:

  1. Daily email with CSV file attached - this has set number of fields the order of which can be customised. Please advise of the email address/es for these files to be sent (FOC).
  2. Live Lead Email Notification (an email sent every time a consumer requests your information) setup charge of £95 + VAT. Please advise email address/es for the notifications to be sent.
  3. Live Feed string directly into your database - as this requires a bespoke setup there is a charge of £195 + VAT.

Lead Manipulation - if the format of CSV file and/or frequency of delivery is required to deviate outside of option 1 above then there is a processing charge of £10.00 + VAT per delivery.

Auto Response - Triggered Email where we are sending an auto response email back to the consumer, we need you to provide us with the HTML creative for us to setup in our systems, a bespoke 'From' address and your choice of 'Subject Line'. Set up charge is £95 + VAT and £0.05 for each of your emails returned back to the consumer. Email Production Advice.

Email Template Creative - to create a bespoke HTML email template for delivery either as a triggered email or for broadcast there is a minimum charge of £295 + VAT, this charge is subject to change depending on the brief and work involved.

Voucher Delivery - as a part of the triggered email above if available, please provide us with your relevant voucher details for delivery with the above email.

Contact details for all production correspondence claudia@response-link.co.uk and angela@response-link.co.uk or call us on 01252 338126.


Matt Lee Joins Response Link
Matt is the latest member to join the Production team at Response Link. With a BA (Hons) Degree in Advertising and Brand Management and experience in representing Saatchi & Saatchi, we are very excited to have Matt on board the Response Link team.

New Year, New Customers?
If your New Year's Resolution is to attract more customers, there is no better time to take advantage of online lead generation. With over 85% of the UK population now having access to the Internet, the opportunities to develop your customer base have never been greater.

Response Link is Movin' on up!
In November, Response Link relocated to larger offices so we can now provide prospective and existing clients with an even better service in 2011 as our team grows. Our address and telephone numbers have not changed so it is business as usual!

Sarah Barker joins Response Link
Sarah has 10 years experience within the media industry, spanning display and classified advertising, direct marketing, and the generation of consumer enquiries. Working closely with both clients and agencies, Sarah puts particular emphasis on the quality of client service, and is experienced in both new business development and account management.

Triggered emails
Triggered emails sent on clients behalf help to increase conversions to enquiries generated online - delivering an email communication into a consumers inbox when they are sitting at their computer with their inbox open is tricky, but with Response Link's triggered email system, they can deliver your email communication immediately after the consumer has re-confirmed their request for your information, increasing the likelihood that your message is going to be noticed.

Live lead email notification
A new facility to provide an instant email notification to clients that an enquiry has been generated is now available. This facility will deliver an email to a nominated email address the instant that an enquiry is re-confirmed, this will allow clients to follow up an enquiry instantly meaning that they can be in contact with prospective customers literally moments after their initial request for information.

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